April 1, 2012If you are going to tackle one social media project this year…Facebook is the one. Encroaching on one billion users, it’s a great way to keep in contact with existing clients and reach the broad community (prospects). Facebook is an essential place to build connections with people, connect with “fans,” announce new products or services, share news, and gather feedback—all essential for building client relationships.
For businesses that currently have a presence on Facebook, spring is a great time to do some clean up. For those who have yet to venture into the world of social media…it may be time to give it a try.
The good news is that Facebook is going to do a great deal of your clean up for you. Recently, the social media giant launched its updated page layout…geared to allow users to better express who they are, engage with their audience, and organize information. Consider some of the new features:
Cover Photo—offers a large “banner” space to better express your identity.
Pinned Post—allows you to anchor the most important story to the top of your Page for up to seven days.
Timeline Layout—supports a linear representation of your activity so you can highlight key moments in time.
And much more.
Check out Facebook’s new look…and be sure to update your presence sooner rather than later. Spring is here…let the clean up begin.
Your success is our main priority, which is why we work to identify the right blend of services for each client. With Rickhoff & Associates, you will also enjoy our personal approach to doing business. We know that every client has different goals and changing needs, so we work with you throughout the year to offer advice, review your financial status, and ensure there are no surprises at year-end. Professional, personalized, client-focused…Rickhoff & Associates is the new breed of accounting firm.
Unfortunately, cyber scammers never take a vacation. In fact, the IRS has issued a warning of a surge in fraudulent emails that bait potential phishing victims with fake tax transcripts. Links within these emails lead recipients to documents containing the well-known malware, Emotet.
The holidays can be overwhelming. You only have so many hours in a day, your gift list is long, and your budget may be tight. A bit of up-front planning and prioritizing can help save you time and money. Here are a few ideas to help you minimize the hustle and bustle, stay on budget, and find more peace this holiday season.
Instilling a thankful frame of mind among your staff makes for a gratifying work place. Consider a few suggestions for developing an atmosphere of thankfulness to get into the spirit of the holiday season.